Equine Sports Alliance was created to support jackpot competitors and equine event production companies. Our goal is to help elevate the amount of participation and collect quality performance data on equine competitors and their riders. Why are we focused on data? Until now, the only consistent data point measured has been money won. We believe this is not a true indicator of value, thus we are focused on providing additional data points such as Split Times in barrels, to increase our members’ ability to successfully market and research equine athletes. In 2024, ESA will host a number of events in a series format. These events will have a combination of added and guaranteed money formats to increase the payout to competitors. October, 2024 at Circle T Arena in Hamilton, Texas, ESA will host the Finals.